Mike Woolf

The very first thing I did in advertising was write direct mail. So I learned how to copywrite from the bottom up, the very bottom. Most of my work started with Dear, [Personalization]. Actually, just typing that makes my stomach hurt again.

Since then it's been 7 years of big agency life and 13 freelancing. That adds up to like 713 years of experience. I don't care if it's a big campaign like starting Wanna Get Away for Southwest Airlines or the can copy on the latest from Austin Beerworks - I love seeing the work get made. And work.